Instead, it focused on building one of them well. And he implemented this when building Slack. Right from the start, Butterfield was influenced by Paul Buchheit’s thesis: If you do a few things incredibly well, the rest doesn’t really matter. Here’s a good chance to learn what marketing is really all about! 4. If a company can go above and beyond to provide remarkable customer service, people will be delighted to recommend you. Slack believes that every customer interaction is a marketing opportunity.
The company was able to build a product that the market wanted because it listened to its users and kept track of how many people were asking for a certain feature, or a new kind of integration.Įven today, this reverence for user feedback is part of the company’s DNA. They responded to every email they received and approached every help ticket as an opportunity to improve the product or fix a problem. Slack sought continuous feedback from its early users and used it to iterate the product, its user interface, efficiency, and usefulness. Slack has over 1,000+ integrations, (including Clickup !) The company uses these integrations to gain referral traffic to its website as well as piggyback on the success of these integrations to ensure it appears on the first-page search results whenever anyone searches a product with which Slack integrates.įor instance, if anyone searches for ClickUp in Google, they will also find Clickup-Slack App Directory listed as one of the search results on Google’s first page.Ĭheck out our list of top Slack integrations! 3. Even if someone is incredibly enthusiastic about a product, literal word of mouth will only get to a handful of people - but if someone tweets about us, it can be seen by hundreds, even thousands,” says Butterfield. At ClickUp, we’ve also seen the positive associations that come with word-of-mouth, especially on Twitter and review sites, where people offer their honest perspectives. Building buzz can benefit your product, confirming the direction of your product. Slack also uses social tools like Twitter to reach out to a wider audience and push organic direct traffic to its website. However, it is not just literal word-of-mouth.
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